72

72 Magazine is a quarterly print publication and part of EE72, a media & entertainment company co-founded by Edward Enninful and his sister, Akua.

Key features:

- Editorial scope: Fashion, beauty, luxury, and culture. It aims to offer "boundary-breaking storytelling" with high-quality visuals, in-depth interviews, and content that reflects global cultural shifts.

- Leadership & team: Sarah Harris is Editorial Director. Simone Oliver is Head of Content. Creative direction by Lee Swillingham and Stuart Spalding of Suburbia.

- Business model: The magazine notably carries no traditional advertising, a deliberate choice to preserve editorial freedom.

- Design & production: It is conceived as a collectible object, emphasizing the physical / tactile nature of print in contrast with digital media.

72 is built on the belief that print still has power, especially when done with intention. It seeks to exist outside many of the constraints of traditional magazines—especially commercial pressure from advertisers—and to be a platform that champions creativity, diversity, and authenticity.