Chloe Reintroduces The Paddington Bag With Campaign Featuring Kendall Jenner

Luxury Parisian house Chloe has unveiled its 2025 Paddington bag with a cinematic campaign that evokes a timeless intensity.

Reintroduced on the Winter 2025 runway, the bag stays true to its essence with subtle refinements in the overall construction - crafted from supple, washed vegetable tanned leather, the emblematic padlock remains functional, while the hardware is lighter. A new single-zip opening and an adjusted shoulder drop enhance ease and comfort, making it even more effortless to carry.

The campaign for the relaunched Paddington bag unfolds as an intimate journey through the city of Paris. Filmed on 35mm by award-winning French director Mati Diop, the film reflects the instinctive ease of women in motion. A set of black-and-white stills, photographed by David Sims portrays Supermodel Kendall Jenner, actress Aimee Lou Wood and K-pop singer from Meovv Ann. Accompanied by the Paddington bag that becomes part of their own stories, each of the portraits embody individuality and freedom with their own path and personality.

'With this campaign, I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women's lives, carrying both intimacy and character. Captured in Paris, Chloe's hometown, the images have a natural sensuality and ease, while paying homage to the spirit of 1970s French cinema,' Chemena Kamali, Creative Director of Chloe said in a press release.

First launched in 2005, the Paddington Bag was more than an accessory and a companion that moves effortlessly with the woman who carries it. It became a defining piece in Chloe's leather goods heritage, introducing a new attitude to luxury that has made it a lasting part of the maison's history.

Chloe's Paddington bag is available now in Chloe boutiques and on Chloe.com. Check out the campaign images here.

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