H&M Move unveils Elevated Ski Collection for Winter


Swedish fashion giant H&M has unveiled an Elevated Winter Ski collection for its H&M Move line.

Co-created with renowned design studio Grand Studio, it comprises of modern skiwear - from technical outerwear to show-stopping alpine icons designed to support you however you move from slope to chalet and every apres-ski moments in between.

Divided across two drops, the collection is a confident blend of high-fashion aesthetics and functional performance. The first drop includes of a workwear-inspired ski set, a quilted jacket with a sculptural collar, bold ski suits, and statement accessories such as embellished goggles and furry ski boot-compatible leg warmers.

Drop two which arrives December 2nd dials up the style with a metallic-studded ski jacket with carrying straps for hands-free wear, a snug, quilted liner, and a bold ski suit built to perform, and stand out, on and off the slopes.

The accompanying Men's line features ski jackets, pants, layers, and accessories, while the Kids range offers Mini-Me versions with full mountain-ready functionality in sizes 134-170.

The color palette of deep aubergine purple, rich coffee bean brown, pale burgundy, and creamy neutrals captures the essence of alpine elegance and are easy to mix and match.

'This ski season we set out to create pieces that truly perform while turning heads - bold silhouettes, functional details and premium materials designed for the mountain and the apres,' Marie Fredros, Head of Design H&M Move stated in a press release.

The H&M Move Ski Collection is available now at hm.com/move and selected stores. Check out the campaign images to discover more about the collection.

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