
English fashion designer
Phoebe Philo is preparing to open her first-ever standalone store in one of London's most prestigious addresses later this year.
Located on Carlos Place, in the Mount Street neighborhood in the heart of London's Mayfair directly across from The Row and near The Connaught hotel, the debut flagship solidifies Philo's vision of permanence and understated luxury.
Marking a pivotal moment for her eponymous brand, the store will serve as a space where 'Philophiles' can immerse themselves in her minimalist universe, and promises to embody her signature ethos, blending timeless design with a modern, seasonless approach to fashion.
Following her departure from Celine in 2017, Philo launched her highly anticipated namesake label in 2023 backed by a minority investment from LVMH. Her brand has operated primarily through a direct-to-consumer model, with limited-edition drops on phoebephilo.com selling out rapidly.
Philo's foray into brick-and-mortar retail, builds on prior partnerships at Bergdorf Goodman, Dover Street Market, and 10 Corso Como and represents a bolder step, signaling confidence in her brand's staying power.
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