Miu Miu re-opens its London Flagship

Italian women's clothing brand Miu Miu has re-opened its London flagship on New Bond Street.

Based on a newly conceived retail concept, the revamped store is modern and minimal, offering a warm and welcoming environment that is harmonious for cultural exchanges, conversations and the gathering of a spirited and intelligent, thoughtful community.

Located on the corner of New Bond Street and Bruton Street and extended across, it spans an area of approximately 700-square-meters, and is home to all Miu Miu collections including ready-to-wear, bags, shoes, leather goods, eyewear and small accessories.

The ground has an industrial metal floor, a bright ceiling and signature pale blue walls, punctuated by wooden beams and shelving for warmth. It features two large display counters in vivid yellow and green, filled with accessories and a shoe space designed around a large pale blue modular sofa.

The first floor houses ready-to-wear where clients can experience a more intimate and homely atmosphere of interconnected lounges with curated seating and carpets in varying shapes and shades. Accessible from the lower floor by a metal staircase, it features floors and ceilings formed in modular wooden squares while a hanging rail travels along the walls.

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